Jasper Morrison works across a variety of fields spanning from furniture to tableware, electronic products, stationery, as well as providing designs for bus stops and trams. His practice does not entail newly transforming the surface of things, nor does he engage in presenting designs that attract attention for their eye-catching appearance. Instead, Morrison places emphasis on creating products that blend into daily life, and realizing designs that continue to be cherished and appreciated over time. His designs do not merely harbor simplicity, but are efforts to achieve “a suitable condition for objects.” Throughout his career, Morrison has thus constantly engaged in close research and considerations that are grounded upon profound insight.
Morrison, who turns his eyes to the essence and value of things, expresses passion towards studying the very relationship between objects and people, and continues to explore a certain sensation that could be referred to as a relationship of trust that exists between the two. He also engages in the thorough research of technologies that play an essential role in the realization of his designs. Morrison's attitude of exploring and considering designs that are both basic and become presences that better accommodate those who use them, had resonated with JINS' ideology to “Create new standards.”This marked the start of Morrison's first-ever eyewear project.