JINS Design Project #05 Ronan & Erwan Bouroullec “sugata”JINS Design Project #05 Ronan & Erwan Bouroullec “sugata”


Brothers Ronan and Erwan Bouroullec are designers based in Paris.
The new JINS design produced from their dialogue is light and colorful.
Frames that blend into facial expressions, forming the wearer’s “posture”.
The smooth line that extends from the front to the temple is also distinctive.



The beauty of a person lies in his/her posture: the way she walks, or touches her hair, the way he is focused or dreamy. It might be in the way he looks, or the way she watches. Eyeglasses are a part of the expression of the body, with some suggesting concentration and some projecting a softer mood.
For the JINS Design Project, we designed with the idea in mind that different typologies of frames would complement the natural expression of anybody. We’ve been building on a logic for the shapes, and attempted to create something light, without tiny details, and very transparent on the person, like air.
We’ve been building different geometries of frames; round, rectangular, elliptical and so on. Sometimes I prefer the circular ones but, on another day I would feel more attracted to the rectangular ones. Sometimes I feel a design is more feminine, but quickly realize this may be a masculine opinion. The frames are very precise, carefully balanced from every dimension. Also,
the colors offer so many possibilities.
But at the end, the design is complete when someone wears the glasses. The mood they provoke is achieved by the person who wears them.
The collection is like a spectrum, creating different kinds of atmospheres for different kinds of people.

Ronan & Erwan Bouroullec
Ronan & Erwan Bouroullec
Ronan and Erwan Bouroullec, French designers born in Quimper (Brittany) in 1971 and 1976 respectively, have been working together since 1999. From industrial design to craft work, from large production runs to research, from the object to public space, their creations span multiple fields of expression and have gradually entered our daily lives. Their career has been marked by collaborations from major international companies to artisans of ancestral skills from Europe to Japan. Multiple researches have also led them to work with the world’s most renowned museums. Some urban designs have been produced in numerous countries.Several exhibitions have been devoted to them. Their work has entered some of the world’s biggest collections. Numerous monographs have been published, in particular Work by Phaidon Press, 2012. They have received numerous awards.


The JINS Design Project #05 is about “Expressions are integrated to form “SUGATA”.A light, minimal design with beautiful colors.” The designs of Ronan & Erwan Bouroullec

Expressions are integrated to form “SUGATA”.
A light, minimal design with beautiful colors.

For the current project, we chose to collaborate with the brothers Ronan and Erwan Bouroullec, who are designers based in Paris. The designs produced through their dialogue have a characteristic smooth line that extends from the front to the temple. The designs are light with innovative forms and transparent on the person. Four types of frames, which fuse into the wearer’s facial expression creating the person’s “posture”, have been produced.