Alberto Meda, the grand master of the design world, has created many innovative products with an airy feel through an experimental approach based on an engineering point of view.
JINS introduces its new design, which is a result of its pursuit of the relationships among the frame and temple, materials and technology.
“I try to start with an idea, not a shape ... When JINS asked me to design titanium and aluminum glasses, I didn't immediately think of a new shape, but I concentrated on hinges. I was looking for an idea for a new "relationship" between the parts that form the eyeglasses, between frame and temples. For me, it is important to pay attention to the relationships between the component parts and to the relationships between us and the objects, because we test them, sometimes unconsciously, with all our senses, not only by sight. I believe in an aesthetic of the relationship, that is, an aesthetic that is not only linked to the shape of the object, but also to the way it functions. Technology, allowing the integration of functions, helps to produce light and simple objects, and this is very important because simplicity, which means complexity resolved, is for me an “almost biological” need.“
- Born in Italy in 1945.
After working as a technical manager at the interior products brand, Kartell, Meda’s designs were utilized by various companies, including Alfa Romeo Auto, Alias, Alessi, Luceplan, Olivetti and Vitra. He is based at his studio in Milan and is a major player on the global stage.